Yesterday model and actress Molly Sims announced the interesting results of the 2008 National Survey of American Cocktail Culture, Attitudes, and Trends. The survey — conducted by drinkwell.com — asked consumers about their drinking perspectives. Steve Wallet, VP of Diageo, which sponsored the survey, summarizes the results: Our focus on cocktail culture continues to expand, prompted by pop culture influences like "Sex and the City," an increased awareness of quality brands, and bartenders with skills rivaling chefs — all making our choices of where to go and what to drink even more integral to Americans' lifestyles.The study revealed that 58 percent of Americans are willing to pay more for top shelf brands.
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That's right, loyal readers. It's time for the annual 
In a recent survey conducted by The Nielsen Company on behalf of Anheuser-Busch, 95% of American adults think that, while inconvenient, ID checking is a worthwile way to reduce underage drinking. The survey was taken to determine how people view the effectiveness of ID checking. The survey also discovered that 94% of the people think that those who sell alcohol should be trained to spot fake IDs. 
For an upcoming issue of British Esquire, 500 men were interviewed for the 
I read the weirdest press release last week. The folks over at 
