Perrier Gets a Fashionable Makeover From Paul & Joe

partysugar — Wed, 23 Jan 2008 12:15:31 -0800

Coveted sparkling-water label Perrier has joined forces with the popular French fashion house Paul & Joe to launch a limited-edition collection of bottles and cans. Set to be released this Summer, the three-piece collection is undeniably chic with fun and festive prints. Paul & Joe's designer Sophie Albou is extremely excited about the partnership. She states:

Perrier is well known throughout the world and it's also a French drink, just as Paul & Joe is a French brand. On top of that, Perrier evokes freshness, which is the key word for Paul & Joe — it's the perfect combination!

Known for their innovative ad campaigns and ingenious packaging, Perrier has been around since 1793. There are three designs to choose from: an adventurous safari-inspired motif; a retro gold print; and a classic French lady. I love them all and plan on filling my fridge with these fashionable bottles. How about you? What are your thoughts on the collaboration?

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yumsugar -- To die for.

Perrier Gets a Fashionable Makeover From Paul & Joe