Last Thursday, frozen yogurt chain Red Mango announced that it would be partnering with pomegranate juice pioneer, POM Wonderful, to debut its first new flavor, Pomegranate by POM Wonderful.
But someone else had the same idea: Red Mango's biggest rival, cult favorite Pinkberry. New York magazine's food blog first reported that the rival chain's pomegranate flavor is slated to hit stores Nov.
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Green tea frozen yogurt may be cool, but the war between frozen yogurt chains Red Mango and Pinkberry is heating up. Only weeks after Pinkberry hired branding firm Bulldog Drummond, archrival Red Mango has cut a seven-figure deal with the Richards Group ad agency.In the past two years, a new kind of frozen yogurt has exploded in major American cities by way of Asia. The tart, icy treat with fruit, mochi, and cereal-flake toppings quickly gained a cult following.
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New York's most popular low-calorie, ice-cream alternative, Tasti D-Lite, has announced plans for international expansion. James Amos, the owner of Tasti D-Lite, which was featured on Sex and the City, told the Wall Street Journal about the brand's growth: Two Tasti D-Lite stores opened this month in Seoul; expansion into Israel and Mexico is in negotiation. Late last month, Tasti D-Lite signed franchising deals for a minimum of 16 stores in Tennessee and at least 40 in Texas, including San Antonio, Austin, and Houston.
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Here at Sugar HQ, everyone is crazy for the new, dangerously close frozen yogurt joint, SoGreen. After consuming a couple of SoGreen's delicious, fruity treats, I decided to experiment with my own variation. Currently I'm obsessed with Popsicles, so naturally, I was inspired to make a frozen yogurt Popsicle.
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