As far as cult beauty buys go Benefit's Badgal Lash mascara, (£14.50), has long been a contender for the prize for the best mascara out there. If you want big, bad lashes in the darkest coal black this is your girl. Now in the wake of the coloured mascara trend, they've launched a version in deep plum. 
Once thought of as a terrible beauty crime, coloured mascara is making something of a comeback. Witness celebrities like Sophie Ellis-Bextor and Princess Eugenie working the coloured lashes look (albeit with fakes). Mascara in shades ranging from flattering navy blue and deep brown to this season's plum and dark olive, are back on the beauty agenda. 
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