Quantcast
 

Perrier Gets a Fashionable Makeover From Paul & Joe

Wed, 01/23/2008 - 1:15pm by partysugar
1,022 Views - 15 comments

Coveted sparkling-water label Perrier has joined forces with the popular French fashion house Paul & Joe to launch a limited-edition collection of bottles and cans. Set to be released this Summer, the three-piece collection is undeniably chic with fun and festive prints. Paul & Joe's designer Sophie Albou is extremely excited about the partnership. She states:

Perrier is well known throughout the world and it's also a French drink, just as Paul & Joe is a French brand. On top of that, Perrier evokes freshness, which is the key word for Paul & Joe — it's the perfect combination!

Known for their innovative ad campaigns and ingenious packaging, Perrier has been around since 1793. There are three designs to choose from: an adventurous safari-inspired motif; a retro gold print; and a classic French lady. I love them all and plan on filling my fridge with these fashionable bottles. How about you? What are your thoughts on the collaboration?

Source, Source, and Source

on Yahoo!

Related Team Stories

Related Network Stories


 
 
 

15 Comments Add a Comment

  • carrothead's picture
    carrothead
    6

    Perrier is my favorite. The cans look so European and glam. Pure goodness in a super cool can!

    26 weeks 1 day ago Report Comment
  • FinnLover's picture
    FinnLover
    7

    Wow! They look so cool. I normally only drink San Pelligrino, but if I see those at the grocery store, I'll get them for sure. So cute.

    26 weeks 1 day ago Report Comment
  • ilanac13's picture
    ilanac13
    11

    i love paul & Joe but i don't know if it would make me more inclined to buy perier. it's a cool concept though...

    26 weeks 16 hours ago Report Comment
  • chuichi's picture
    chuichi
    14

    I've got the yellow and brown cans from 7-eleven...but haven't seen the green one!!

    25 weeks 2 days ago Report Comment

Leave a Comment

To post comments, please sign in or register.



Recipes: Add | Browse | Search
 
 
 
 
 
 
 
 
 
 
 
 












©1976-2008 Sugar Inc. | Privacy (updated July-4-2008) | Terms of Use | Copyright Policy | Advertise | Contact Us