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Starbucks Gets Skinny For the New Year

Thu, 01/03/2008 - 8:01am by YumSugar
3,119 Views - 47 comments

Starbucks recently announced their new "skinny" drink ordering system, it's a system that's been in place for years, only it didn't have a name before. If you'd like your drink to be sugar-free, with non-fat milk and without whip cream, you can now order it "skinny" instead of listing off the criteria. I'm glad to see that Starbucks is bringing it to people's attention, however not everyone is loving the name. In fact, one barista has even gone as far as to write a letter to the corporate office.

The unnamed barista's letter reads more like a manifesto, however she does have some good points. She believes that the new ordering system will be confusing, especially if a customer wants whip or wants whole milk. Personally I don't think it's that weird, that's like having a regular, but with no-whip or non-fat. She also thinks it's one more thing for the customers to get confused by. I'll have to agree on this one, I still can't figure out why the tall is the small. However her biggest pet peeve is that she thinks it's politically incorrect. She points out that they don't call the whole milk versions obese, and she thinks overweight customers and employees might be offended or weirded out by it.

So what do you think? Do you have an opinion about Starbucks' skinny ordering system? I don't have a problem with the name, although I do wonder just how "skinny" these skinny drinks really are.


47 Comments Add a Comment

  • Urban Chic's picture
    Urban Chic
    1

    Starbucks is love! Starbucks has a huge impact on my life---slimming or fattening I could care less! I have a high metabolism..... lifting

    47 weeks 4 days ago Report Comment
  • krys786's picture
    krys786
    2

    I think it's a great idea, just a horrible name. I'm not personally offended, but it seems that Starbucks' marketers didn't really consider their customers' feelings when choosing "skinny". As far as the platform being confusing...it's not at all!! It makes total sense actually! Haha yay for Starbucksssss

    47 weeks 4 days ago Report Comment
  • aimeeb's picture
    aimeeb
    3

    I'm not a huge starbucks fan. And even with this news it doesn't make them any more appealing to me. Sorry.

    47 weeks 4 days ago Report Comment
  • LaLaLaurie06's picture
    LaLaLaurie06
    4

    I am confused just reading it. When I order Starbucks, I just order - no special things at all. This will not make me change that.

    47 weeks 4 days ago Report Comment
  • derekbrown's picture
    derekbrown
    5

    I hate to burst that employee's bubble...but people have been calling a skim-milk espresso drink 'skinny' for quite some time now. It's not new, and it's definitely not a Starbucks-original. A true barista would know this, and wouldn't care about the "new" ordering system.

    47 weeks 4 days ago Report Comment
  • prentzel's picture
    prentzel
    6

    Just because you sort-of asked, the tall is the small because there is another size that isn't on the menu, the short. It's the regular size for things like a cappuccino to come in, but you have to ask for it. Read about it here: http://starbucksgossip.typepad.com/_/2006/01/why_doesnt_star.html

    And personally I don't think the skinny drinks are that big of a deal, I see it could be a little offensive but only if you really wanted to be offended by something.

    47 weeks 4 days ago Report Comment
  • susanec's picture
    susanec
    7

    There are other shops that call skim drinks "skinny", Starbucks certainly isn't the first so it shouldn't worthy of a press-release and a manifesto.

    47 weeks 4 days ago Report Comment
  • vinnie's picture
    vinnie
    8

    As others mentioned above "skinny" has been part of the coffee shop vernacular for years. SBux has now made it official and are getting press for doing so.

    Also Starbucks used to have the Short, Tall and Grande sizes only. then they got rid of the Short because the profit margin on a Tall drink is much higher than a Short and they were able to cut costs by eliminating it.

    47 weeks 4 days ago Report Comment
  • ilanac13's picture
    ilanac13
    10

    i don't know how i feel about having to order a skinny drink - but i guess that it's a good thing that they are really taking note that they need to be conscious of things so that consumers don't lose faith

    47 weeks 4 days ago Report Comment
  • marthalilian126's picture
    marthalilian126
    11

    Hey, ordering a Grande Skinny Cinnamon Dolce Latte is easier than ordering a Grande Sugar-Free Cinnamon Dolce Skim Latter No Whip.

    Though it seems they didn't train their employees on the whole "skinny" thing because I got the weirdest looks when I ordered my drink this morning.

    47 weeks 4 days ago Report Comment
  • snarkypants's picture
    snarkypants
    12

    i like it. makes it easier to order. plus, lots of places already use the term "skinny". there's even a sandwich shop here that has "skinnies"—sandwiches without cheese.

    47 weeks 4 days ago Report Comment
  • jillybean's picture
    jillybean
    13

    I have already used this term there. Or when I ordered it, the barista called it skinny. Enough with the politically correct. Get over it... people are so afraid of offending others and they lose themselves. I like it - they should stick with it!

    47 weeks 4 days ago Report Comment
  • misogi's picture
    misogi
    14

    I think it's hilarious that this "barista" feels so strongly about her job. Sorry if I'm offending any Starbucks employees, but I really don't see Starbucks as a real coffeehouse - and I definitely don't consider Starbucks employees to be true baristas.

    47 weeks 4 days ago Report Comment
  • Meg1010's picture
    Meg1010
    15

    Good move. I always mess up the words when trying to order non-fat, sugar-free, no whip drinks. One word is way easier six.
    I also agree that term "skinny" is not a problem. Has anyone had Skinny Cow ice cream bars?? They've been around for years, and are a great.

    47 weeks 4 days ago Report Comment
  • taylorbath's picture
    taylorbath
    16

    I'm so glad they have a term that can cover all the things I usually have to list off (no sugar, nonfat, no whip). This will make ordering so much easier for me. I practically get performance anxiety when I approach the counter because I'm worried I'll leave off one of my items. This makes it so much easier and faster to get the drink I want. Hooray Starbucks!!! Just one thing though: they had better tell their employees about it. Last time I ordered using teh skinny term, they didn't exactly know what it all meant. Starbucks needs to get the word out throughout the company for this 'skinny' system to work.

    47 weeks 4 days ago Report Comment
  • sugarbecky's picture
    sugarbecky
    17

    It just seems to me that the barista has too much time on her hands to worry about it. Does she flip out every time there's a change to the menu?

    47 weeks 4 days ago Report Comment
  • kiwitwist's picture
    kiwitwist
    19

    I think it could make it easier on the customer and the employee.

    47 weeks 3 days ago Report Comment
  • lawchick's picture
    lawchick
    21

    Wow that woman needs to get a grip. My local coffee shop uses the word "skinny" to describe their coffee drinks made with skim milk -- like a "skinny" vanilla latte -- so I'm used to it. I don't think it is offensive, and it makes more sense than some of the terms they use (like you said about "tall" being small!).

    47 weeks 3 days ago Report Comment
  • gatorgirl85's picture
    gatorgirl85
    22

    doesn't bother me! I think people should embrace having their coffee taste almost the same without a million calories!

    47 weeks 3 days ago Report Comment
  • i love starbucks's picture
    i love starbucks
    23

    I think the idea for an all encompassing word is great! However, I just came from Starbucks drive-thru, previous to reading this article, and I have to admit I was a little weirded out when the asked me if I wanted a skinny latte. I was like, "What's a skinny latte?"...

    47 weeks 3 days ago Report Comment
  • j2e1n9's picture
    j2e1n9
    24

    yeah good point guys! why not "healthy" or health or lowcal or something like that instead of skinny?

    47 weeks 3 days ago Report Comment
  • Marci's picture
    Marci
    26

    I love Starbucks. And I always get my drinks decaf and skim - but I still want that little burst of sugar since it's a treat, so 'skinny' wouldn't work for me anyway. But I actually think it's great that this barista is so into her job that she's thought this through and had issues with it. What's wrong with that?

    47 weeks 3 days ago Report Comment
  • LoneWolf's picture
    LoneWolf
    27

    This is so stupid. I've been ordering a tall, nonfat latte (now considered 'skinny') for 5 years from SBux. It's a marketing ploy, people, that is all.

    47 weeks 3 days ago Report Comment
  • lily_xx's picture
    lily_xx
    28

    That barista is ridiculous. I love Starbucks and usually order my drinks w/ nonfat milk, sugar-free syrup and no whip - Asking for a 'skinny' will make my ordering process easier! I think it's a great idea to officially add that option to their menu.

    47 weeks 3 days ago Report Comment
  • lexichloe's picture
    lexichloe
    29

    Like others, this is nothing new to me. I've been ordering mine non-fat, no-whip forever, but it's good it's on the menu now.

    47 weeks 3 days ago Report Comment
  • alysun's picture
    alysun
    30

    I like it b/c my order would be "sugar free vanilla, skim latte" now it can be "vanilla skinny latte"

    47 weeks 3 days ago Report Comment
  • emilyblondie's picture
    emilyblondie
    31

    haha..you guys are really funny. I just order the drinks. I don't care about the skinny or w/e. I just figure, it's a starbucks drinks, it's like eating a chocolate bar, and I only drink them about once a month. But chocolate more often...Smiling But sometimes I feel guilty and order it with skim milk. But then cancel out any benefits by adding the whip...mmm...that's the best part. Smiling

    47 weeks 3 days ago Report Comment
  • loisbois82's picture
    loisbois82
    32

    i remember the first time i went to a Starbucks in London and when I asked for a non-fat latte, the barista gave me a weird look... then i said "fat free milk?" and she still gave me a puzzled look... and then she said "do you mean with skinny milk?" and i thought about it for a second and said "YES." either way, i dont care whether i have to order my drink "skinny" or with all the extra terms of "non-fat, sugar free syrup, no whip." as long as i get my drink, that's all that matters.

    47 weeks 3 days ago Report Comment
  • MsMO's picture
    MsMO
    34

    I think people think to hard on it and who cares. Order it and get out of my way LOL

    47 weeks 3 days ago Report Comment
  • HappyKate's picture
    HappyKate
    35

    Frankly I think that it is great. I didn't go to Starbucks as much before because I was confused as to what I needed to cut from the drinks to be healthy and each drink is different. Now I can go in say that I want my ------------'skinny', and that is great. No one will get offended by the term 'skinny' because the people that order their drinks 'skinny' are watching their weight. I love it and wonder why they did not think of a better process to start with!?

    47 weeks 1 day ago Report Comment
  • rocksister's picture
    rocksister
    36

    For me, this is great because I always get the wind knocked out of me after I ask for a grande sugar-free skim vanilla latte Sticking out tongue

    46 weeks 6 days ago Report Comment
  • 4BYRDS's picture
    4BYRDS
    37

    That is exactley how I drink my coffee. Nonfat sugar free dolce cinnamon latte with no whip cream. So this will make my life much easier.

    46 weeks 5 days ago Report Comment
  • SkinnyMarie's picture
    SkinnyMarie
    38

    If your fat, then your fat. Stop getting all up in arms because we call something "skinny". If you don't want it, don't order it!

    46 weeks 5 days ago Report Comment
  • fashionhore's picture
    fashionhore
    39

    Taylorbath, performance anxiety. I laughed out loud when I read that because I feel the same too; sweats, shakes and cracking voice all the way.

    I think this is a good move on Starbucks menu but like everyone already said, it's not new by any means. For the barista, good that you are so into your job and all, but really?

    The skinny term is not referencing a skinny person people, it's the type of drink! It is sad that people need to pull the politically incorrect card all the freaking time; what more do we need in America?

    46 weeks 5 days ago Report Comment
  • splayer's picture
    splayer
    40

    It's certainly a lot easier to say "skinny" instead of "sugar-free, non-fat no-whip" like I usually do.

    46 weeks 5 days ago Report Comment
  • SofyasDad's picture
    SofyasDad
    41

    Maybe I have a little problem with the name...I mean although I am "skinny" do I really want to create the notion that skinny is better for young folks. Its like skinny jeans and the folks who cant "fit" them. They might as well called it "thin". I mean doesn't a thin mocha sound great!

    46 weeks 5 days ago Report Comment
  • AliCherri1's picture
    AliCherri1
    42

    YAY now it will be easier for my BF to get me the drink I want... he always makes fun of all my requirements Smiling

    46 weeks 5 days ago Report Comment
  • strawberry mac's picture
    strawberry mac
    43

    To answer your question on how "skinny" they are, they are apparently 90 calories : as seen on the sign in my local starbucks. As for people getting all worked up over the term "skinny", it's ridiculous -people are too sensitive, not everything has to be so damn "pc". Are there people out there who are deeply offended by the term skinny jeans as well?

    46 weeks 5 days ago Report Comment
  • snokisst22's picture
    snokisst22
    44

    I heard about this through Hungry Girl's email:

    "The Buzz Word at The Bucks - Starbucks is gettin' all HG on us, and WE ARE PSYCHED! If there's a limit to how many words you allow yourself to say in a day, you are SO in luck. Now, instead of ordering your lattes and mochas at Starbucks by asking for sugar-free syrup, fat-free milk, and no whip, simply walk up to your favorite barista and ask him for a Skinny Latte or Skinny Mocha, and he'll know EXACTLY what you mean. All you have to do is pick your fave flavor (the Skinny Latte comes in Cinnamon Dolce, Vanilla, Hazelnut, and Caramel!). A Tall size Skinny has just 90 calories and no fat!"

    46 weeks 5 days ago Report Comment
  • Lovely Sugar's picture
    Lovely Sugar
    45

    Personally, I'm a Dunkin Donuts girl myself. But anyway...

    This woman is overreacting just a tad. It's not the end of the world, lady. It's coffee, for crying out loud.

    46 weeks 4 days ago Report Comment